Kevin Mannion went from months of silence to being the reference.
Kevin had the expertise and the audience. He did not have a rhythm. Now buyers reach out to him.
3M+
Impressions
Dozens
Inbound leads
Customers
Won from inbound
Cited
As a reference by others
/01 · Before
Months of silence
Kevin had not posted in months. He had the expertise and the followers. He did not have a rhythm or an angle his buyers would recognise.
/02 · What changed
Foundations, then cadence
Eoin and Kevin defined his buyers, his voice and his red lines. Then they built a posting cadence around what Kevin already knew.
/03 · After
Buyers start the conversation
Dozens of inbound leads. New customers. Other people on LinkedIn now cite Kevin as a reference in his space.
Other people now quote Kevin.
Wild Geese Consulting gave a full section of an article to Kevin's argument on where AI creates value in a portfolio company. His ideas now travel without him.
Wild Geese Consulting · Where Kevin Mannion pushed back
Where Kevin Mannion pushed back
Kevin Mannion, founder and CEO of Workstuff AI, read the same article and did not accept the conclusion. His argument is that filtering use cases for value cannot be the whole answer, or every portfolio company would be up 50 percent on EBITDA.
“Eoin energised my sales motion. He turbocharged my LinkedIn presence. His personal approach helped me surface my founder voice. I strongly recommend working with him.”
A partnership. Not a handoff.
The foundations they built together are Kevin's to keep. The posts came from what he already says on sales calls.
ICP
Who buys
Tone of Voice
How he sounds
Content Pillars
What he talks about
Red Lines
What he never says
Personas
Who reads
Ten posts
Built together
3,015,854 impressions in 365 days
Impressions are the side effect. Conversations are the point.
Your expertise is already there. Your buyers have not heard it yet.
15 minutes with Eoin. Tell him where you are. He will tell you what he would do. If Content Kickstarter is not the right fit he will say so.