Questions, answered.

Start 6 to 9 months before the round. Pick one wedge, post 2 to 3 times a week, and make sure investors who search you find a clear point of view. The brand is not the round, it is the warm-up that makes the round easier.

At pre-seed, yes. A founder posting consistently outperforms a junior marketer running paid ads. Once you have product-market fit and repeatable revenue, layer in a marketing hire. Until then, distribution belongs to the founder.

Lock the positioning in week one. Ship 3 posts a week from week two. Engage daily on 10 founder accounts in your space. By day 30 you have a body of work, a small audience, and signal to point investors and customers at.

Yes. Build the audience before you need it. Posting in build mode earns trust, attracts early users, and gives you a launch list of warm followers. The founders who launch loudest are the ones who started posting quietly months before.

Direct. We start with a diagnosis, agree on the outcome, then ship. Async reviews, weekly accountability, WhatsApp for fast feedback. No status decks, no hand-holding. You write or approve, Eoin sharpens, you post.

Both, depending on the engagement. Coaching is the default because your voice compounds. Ghostwriting is available for chiefs of staff and operators writing on behalf of a founder, or for founders who want a draft to react to.

Yes to all three. Non-technical founders get help articulating the why. Repeat founders compress the timeline using what they already know. Chiefs of staff get a sparring partner for the founder voice they are building in public.