Founder-led content

    You do not need to be a LinkedIn personality. You need posts your buyers care about.

    Eoin turns what you already know into posts that start buyer conversations. Founder to founder. No agency layer. No retainer.

    10

    Posts in your first sprint

    0

    Agency layers between you and Eoin

    Yours

    Every strategy document to keep

    Kevin Mannion, Founder of Workstuff AI

    Kevin Mannion went from months of silence to being the reference.

    Kevin Mannion · Founder, Workstuff AI

    Before

    Kevin had not posted in months. He had the expertise and the audience. He did not have a rhythm or a clear angle his buyers would recognise.

    What changed

    Eoin and Kevin defined his buyers, his voice and his red lines. Then they built a posting cadence around what Kevin already knew.

    After

    Inbound conversations with buyers. Other people on LinkedIn now cite Kevin as a reference in his space.

    LinkedIn analytics showing 186,281 impressions on one of Kevin's posts
    One of Kevin's posts. Impressions are the side effect. Conversations are the point.
    “Eoin energised my sales motion. He turbocharged my LinkedIn presence. His personal approach helped me surface my authentic founder voice and drove over 186,000 impressions. I strongly recommend working with him.”
    —Kevin Mannion · Founder, Workstuff AI

    What you say on a call. What your buyers read.

    Same founder. Same idea. Shaped for the people who buy.

    Eoin on why founder-led content works

    Eoin explains why buyers trust founders more than brands. He shows how the ideas a founder already shares on calls become posts that start conversations.

    One sprint. Everything you need to keep going.

    /01

    Discovery call

    15 minutes to check the fit.

    /02

    Deep dive

    A 45-minute recorded conversation about your business, your buyers and what you know.

    /03

    Your foundations

    ICP, Tone of Voice, Content Pillars, Red Lines and Personas.

    /04

    Ten posts

    Built together in your voice.

    /05

    Weekly accountability

    Eoin keeps you posting.

    One-off fee · No retainer

    See the full offer →

    Who writes the first draft? Whoever should.

    Some founders want to hand over a voice note and approve the result. Some want to write every word and have someone sharpen it. Most sit in between and move along the line as they get confident. This is a partnership. Eoin leans in when you need him to and steps back when you do not.

    Hands-off

    You talk. Eoin drafts. You edit and approve.

    Side by side

    You draft. Eoin edits, sharpens and pushes back.

    Accountability partner

    You write and post. Eoin keeps you on cadence and reviews what landed.

    Everything built in the sprint is yours.

    • ICP
    • Tone of Voice
    • Content Pillars
    • Red Lines
    • Personas
    • Ten posts

    Eoin is not an agency or a consultant. He is a founder building a product in public, TSKR, while helping other founders do the same thing he is doing. The advice is live. The methods are tested on his own brand first.

    That is the difference. You are not hiring someone who studied this. You are working with someone in it.

    For

    Founders and early-stage operators with an audience who post rarely. Your buyers are on LinkedIn. Your business has revenue or has raised. You have a marketing team or you do not. A marketing team cannot post as you.

    Not for

    Founders whose buyers are not on LinkedIn. Anyone looking for a ghostwriter to post without their involvement.

    It depends on you. Eoin drafts, edits or holds you accountable, depending on what works for you at the time. The constant is that the voice is yours and Eoin is in it with you.

    Content compounds. The first sprint builds the foundations and the habit. Buyer conversations follow consistency, not a single post.

    No. Content Kickstarter is a one-off sprint. Continue with Building Authority only if you want to.

    A service. Eoin works with you directly.
    Eoin Delahunty

    The same person on the call is the person doing the work.

    Eoin Delahunty is a founder. He is building TSKR in public and works directly with the founders he helps. No account managers, no handoffs. When you book a call, you talk to Eoin. When your posts are drafted, he drafts them with you.

    15 minutes. No agenda.

    Tell Eoin where you are. He will tell you what he would do. If Content Kickstarter is not the right fit he will say so.