ROI Calculator
Will founder content pay for itself?
ROI is a balance between deal size and sales cycle. Enter your numbers to see how many customers you need to break even, and roughly when the payback lands.
Your numbers
What a typical customer pays you per year
From first conversation to signed deal
Qualified inbound or warm conversations content starts
How many warm conversations become customers
Include your time, tools and any outside help.
That is €12,000 over the first year.
What this looks like
1 customer
Customers to break even
One deal covers the cost.
Month 3
Rough payback month
€96,000
Year one revenue
8.0x
Year one return
Content can be the main driver of inbound conversations, and the payback comes fastest.
How to read this
Up to 3 months.
The sweet spot. Content gets you in front of decision makers, starts the conversation and the deal closes while it is still warm.
3 to 6 months.
A strong fit. Content still opens doors, and supporting the buying process becomes a bigger part of its job.
6 months or more.
A supporting role. Long enterprise cycles are won in rooms and on calls. Content keeps you credible between those touchpoints.
This calculator is an illustration, not a forecast. Results depend on your contract size, your content, your market and your sales cycle. The defaults are reasonable starting points, not promises. Use your own numbers and make up your own mind.
Want a second opinion on your numbers?
Eoin works with B2B founders to turn LinkedIn into a source of real conversations. A 30-minute call is enough to see if Content Kickstarter fits.
Questions first? Read the FAQ.