ICP definition
A written description of who you are talking to, what they already believe, and what they need to hear before they will take a call.
TSKR Founder Services · One-off
Content Kickstarter.
ProblemYour buyers are on LinkedIn. You are not. Not because you have nothing to say, but because there is no system telling you what to say, when to say it, or whether it sounds like you.
SolutionOne engagement. You leave with a voice, a set of pillars, ten posts and a weekly cadence you run yourself.
— €699 fixed— 3 weeks— No retainer
Book a free call →What you leave with
Tone of voice
Your actual voice, documented. Sentence length, vocabulary, what you sound like when you are being honest rather than professional.
Red Lines
The things you will not post. Topics, claims and formats that are off limits for you or your company. This is what stops the system drifting once you are running it alone.
Content pillars
Three to five themes you own. Every future post traces back to one of them.
Ten posts
Written with you, not for you. Enough to ship for a month while the habit forms.
Weekly cadence
A repeatable rhythm for capture, drafting and posting that fits around the company, not instead of it.
Every item is a document you keep. Nothing is locked in a tool you have to keep paying for.
How it works
01 · Diagnose
45 minutes · recorded
Deep dive
A single recorded conversation. Eoin reviews your positioning, your buyers, your existing content and the wedge that makes you different from everyone else in your category.
02 · Build
Two follow-up calls · async in between
Voice and first posts
Pillars, personas and Red Lines are written up and sent back for your sign-off. Then the first ten posts are drafted with you. Feedback and revisions happen async, not in meetings.
03 · Handover
Final call
You run it
You get the full document set and the cadence. From here you post on your own, or move into Building Authority if you want the accountability.
What this costs you beyond the fee
45 minute deep dive
Three follow-up calls. Feedback and changes handled async.
Access to your thinking
The deep dive only works if you say the things you would normally keep off LinkedIn.
A willingness to post
Eoin does not post on your behalf. Your account, your name, your words.
Is this for you
This works if
- You are a B2B founder with revenue and real customers.
- You have a presence on LinkedIn with followers that are not being actively engaged.
- Your buyers are professionals or knowledge workers who research before they buy.
- You are willing to have your name on the posts.
This does not work if
- ×You want someone to write and post for you under your name.
- ×You are pre-revenue and still changing what the product is every month.
- ×Your buyers are not on LinkedIn.
- ×You want reach for its own sake. This system optimises for conversations, not impressions.
If you are in the second column, Eoin will say so on the call rather than take the engagement.
Testimonial
“Eoin energised my sales motion. He turbocharged my LinkedIn presence. His personal approach helped me surface my authentic founder voice and drove over 186,000 impressions. I strongly recommend working with him.”
FAQs
Does posting on LinkedIn actually produce business?
It produces conversations, and conversations produce business. Reach is not the mechanism. A post seen by four hundred of the wrong people is worth less than a post seen by forty of the right ones. Founders regularly find that a post with modest impressions is the reason a buyer already knows who they are on the first call. Most of the people reading you will never like or comment. They still read.
How long before I see results?
Content compounds. Outbound is faster in the first month. Content is faster by the sixth, and it keeps working when you stop paying for it. If you need pipeline this quarter and nothing else, outbound is the right spend and Eoin will say so.
Should I be doing this instead of outbound?
No. Content is the credibility layer that makes outbound work. A cold message from someone the buyer has been reading for three months is not a cold message. The two are not alternatives, they do different jobs.
Personal profile or company page?
Personal. Company pages reach a fraction of what a founder profile reaches, and buyers do not build trust with a logo. The company page has a role, but it is not the growth engine.
What do I actually post about?
Two or three lanes, chosen deliberately, posted consistently. Defining those lanes is the core of this engagement. The recommended mix is broad posts that reach beyond your immediate network, thought leadership aimed at the problems your buyers already have, and a smaller number of posts about what you sell. Chasing whatever the algorithm rewarded last week is how founders end up sounding like everyone else.
How often should I post?
Consistently enough that the habit survives a bad week. The cadence agreed in the handover is built around your actual calendar, not an arbitrary target. Frequency matters less than the fact that you do not stop.
Will this sound like AI wrote it?
No, and that is the whole risk with the alternatives. Over-produced and over-systemised content loses the thing that made a founder worth reading. Your voice is documented first, then everything else is built to fit it.
I have not fully nailed my positioning yet. Is it too early?
No. Most founders arrive with this unresolved and it is the first thing the deep dive works on. Where positioning is genuinely uncertain, the approach is to form a hypothesis and test it in public rather than wait for certainty that never arrives. Content is a faster test than a rebrand.
Who writes the posts?
It depends on you. Eoin drafts, edits or holds you accountable, depending on what works for you at the time. The constant is that the voice is yours and Eoin is in it with you.
Will you post for me?
No. You post. That is the point. A founder account run by someone else stops sounding like a founder within a month.
What happens after the handover?
You have everything you need to keep going. Many founders run it alone from there. Some move into Building Authority for weekly accountability. There is no obligation either way and no auto-renewal.
Pricing
€699single engagement · no retainer · no renewal
- Recorded deep dive and positioning audit
- ICP, personas and tone of voice documented
- Red Lines agreed and written up
- Three to five content pillars
- Ten posts written with you
- Weekly cadence and handover session
A LinkedIn ghostwriting retainer typically runs several thousand euro a month and does not end. This is a fixed fee, three weeks, and you own the output.
Scope is fixed. Additional posts, team workshops and video are separate engagements.
"You don't need an agency. You need a system, a voice, and someone who will ship with you."
The Content Kickstarter gets the engine running. Building Authority is what keeps it compounding.
Next step
After the handover.
Many founders can go forward alone. Some want a weekly thought and accountability partner instead. Building Authority is the ongoing version: weekly planning, post reviews and accountability.
See Building Authority →Watch first
How founders find a voice worth reading on LinkedIn.
Free to watch. Nothing gated. Take what is useful whether or not the Kickstarter is right for you.
Short watch · no sign-up
Ready to start posting?
Book a call. Eoin will tell you whether this is the right engagement for where you are. If it is, you start the following week.
Book a free call →