It compounds
Every post builds a public record of how you think that keeps working when you are not in the room.
Coming soon
Book a free call →The community opens soon. Book a free call with Eoin to hear about it first.
Founder-led marketing community
Founder-led marketing you actually keep doing.
Your buyers want to hear from you. Commit to posting, stay accountable to Eoin and get the support you need to take your founder-led marketing to the next level.
- —Founder-led marketing
- —Accountability from Eoin
- —Support when you need it
Why founder-led marketing
Your buyers trust you before they trust your company.
Founder-led marketing means you being visible where your buyers already spend time. Your perspective. Your lessons. Your customers' problems in your own words.
It warms every conversation
By the time a buyer gets in touch, they already know your point of view and much of the selling is done.
Nobody else can do it for you
No company page or agency can borrow your credibility, because in your business you are the brand.
Why you stop posting
You stop for one of two reasons.
Reason one
You do not know what to say.
No clear ICP, no tone of voice and no content pillars means every post starts from a blank page. That is a strategy problem and accountability will not fix it. Content Kickstarter will. Eoin builds your strategy with you and co-creates your first ten posts.
Reason two
Nobody notices when you stop.
You know what to say. Your first posts go quiet, a week slips, then a month. That is an accountability problem and it is what this community fixes. You declare what you will do, Eoin checks in to make sure it happens and you get help when a post does not land.
What makes this different
Built for you to do the work yourself.
Not a course
There are no modules to finish and no cohort to keep up with. You learn by posting, with real feedback on real results.
Not a ghostwriter
Your voice stays yours. You write the posts. Eoin helps you understand why some land and others do not.
Not another group chat
Eoin owns your accountability. He tracks your commitment and checks in, so your posting does not fade after week two.
How it works
Declare it. Do it. Bring what you need help with.
You make a public commitment, Eoin keeps you accountable and you get help along the way.
Commit
Declare it
Tell the group how often you will post this week. Saying it publicly makes you far more likely to do it. Eoin tracks it and checks in with you.
Post
Do the work
Publish on your own profile, in your own voice. You do not need to share every post in the group.
Share
Bring the ones that matter
Share a post when you want other founders to read it, when it fell flat and you want a diagnosis or when you want honest feedback.
Repeat
Get better each week
Posting gets easier, your numbers make more sense and you start diagnosing your own posts.
The more you show up
The more you put in, the more you get back.
Your commitment is the point. When you say "three posts this week" in front of other founders, you write them. Then bring the posts where help makes a difference.
Eoin's time goes first to the members who are showing up. That is by design. The more you take part, the more you get back.
A good weekExample
You declare 3 postsMonday
You publish all 3On LinkedIn
You share 1 with the groupMembers read and comment
You flag 1 that fell flatFeedback from Eoin
What you get
Everything you need to keep posting and keep improving.
Accountability from Eoin
Commit to a posting rhythm and Eoin keeps you accountable. He tracks what you declared and checks in when you drift. This is not a group chat you can ignore.
One a month
A personal video review
Yours when you have been showing up. Eoin reviews your month of posts and records a short walkthrough of what to do next.
Feedback when you ask for it
Share a post that did not work, or one you want a second opinion on. Eoin gives you a straight diagnosis and one or two things to try next time.
Founders in your corner
Share a post with the group and other founders read it and comment. Posting is easier when you know people are behind you.
The playbook archive
Every TSKR Founder Services playbook, from commenting and profile conversion to go-to-market, video prospecting and hiring generalists.
Priority access
You get first call on events, programmes and one-to-one work with Eoin, including Content Kickstarter places. You hear first and get first pick.
Come as you are
Stay for good, dip in and out or go deeper.
You decide how long you stay. The community is always open.
Join and stay
Make posting part of how you run the business. Keep the rhythm, keep the feedback, keep the network.
Dip in and out
Join for a launch, a fundraise or a busy quarter. Leave when you have the habit. Come back when you need a push.
Go deeper
When you want Eoin working with you one-to-one, Content Kickstarter is the next step. Members get first call on places.
Plans
Two ways to join. Same community.
Pricing is announced when the community opens. No setup fee and no hidden charges.
Founding members
The first members keep their joining terms for as long as they stay. Monthly or annual.
Flexible
Monthly
Pricing announced at launch
- Accountability from Eoin
- One personal video review a month
- Feedback on the posts you share
- Full playbook archive
- Priority access to events, programmes and Content Kickstarter places
Committed
Annual
Pricing announced at launch
- Everything in Monthly
- A full year in one go
- One payment, no monthly billing
Is this for you
This is for you if you know what to say and need to keep saying it.
A good fit if you
- -Sell to buyers who spend time on LinkedIn
- -Already know who you are writing for and what you stand for
- -Want to post consistently but keep drifting
- -Would rather write your own posts and learn what works
- -Want to be accountable to someone for your posting
Not the right fit if you
- -Want someone to write and schedule your posts
- -Need your ICP, tone of voice and content pillars built from scratch. Start with Content Kickstarter instead
- -Are looking for guaranteed follower growth
- -Expect results without posting
Start here if you have no strategy yet
Not sure what to say? Start with Content Kickstarter.
Content Kickstarter is the one-to-one version. Eoin builds your ICP, tone of voice and content pillars with you and co-creates your first ten posts. The community is where you keep it going.
Questions
Before you join.
Your buyers are waiting to hear from you, not your company page.
Declare how often you will post. Do the work. Bring the posts you want help with.